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Boys & Girls Clubs of Garden Grove Participates With Nickelodeon's "Let's Just Play" Campaign

September 17 2008

It will be a fun-filled afternoon packed with plenty of activities for everyone. There will be a Bounce House Obstacle Course, a volleyball game in the gym, and field mania activities such as a water balloon toss, egg toss, tug-of-war, and other challenging relay races!

The goal of the "Let's Just Play Campaign" is to teach youth the importance of balancing indoor and outdoor fun while promoting healthier lifestyle choices. "It is essential in today's age for children to be involved in more outdoor activities," said Heidi Levesque, Area Director for the Boys & Girls Clubs of Garden Grove, "because of the increasing trends of obesity, popularity of video games, and spending idle hours on the internet."

Nickelodeon and the Boys & Girls Clubs expanded partnership provides a Positive Place For Kids that will encourage thousands of children worldwide to be involved in healthy and active play. BGCGG invites the children of the community to be involved in the Worldwide Day of Play at Main Branch located at 9860 Larson St in Garden Grove on Friday, September 26. For more information please contact Heidi Levesque at (714) 537-1465. Get up, get out, and go play!


ABOUT BOYS & GIRLS CLUBS OF GARDEN GROVE
For more than 50 years, Boys & Girls Clubs of Garden Grove (www.bgcgg.org) have been a positive influence in young lives while playing an integral role in the Garden Grove community. Striving to help children and teens succeed, the Boys & Girls Clubs provide hope and opportunity through after-school programs and community outreach. Known as The Positive Place for Kids, today 57 Clubs and programs serve over 5,000 young people from Diapers to Diplomas, ages 18 months-18 years old on a daily basis. The Clubs offer programs in character and leadership development, education and career enhancement, the arts, health and life skills, and sports, fitness and recreation. Our family programs such as REACH For Literacy, Family & Youth Outreach Program (FYOP), ARCHES (Access to Resources for Children's Health, Education and Support), and the Truancy Reduction Program (TRC) expand our services to ensure that the needs of the whole child are met. Our Mission is to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.


ABOUT NICKELODEON
Nickelodeon is currently in its fourth year of its award-winning pro- social initiative, "Let's Just Play." In November 2005, "Let's Just Play" entered into a partnership with The Alliance for a Healthier Generation to combat the spread of childhood obesity. The three organizations combined forces on a comprehensive media and public awareness campaign, encouraging young people to engage in healthy and active lifestyles. Nickelodeon is using its multimedia platforms and the "Let's Just Play" campaign, working with the Boys and Girls Clubs of America and other partners, to reach millions of young people across the country and spread the message of the Healthier Generation movement.

Nickelodeon has committed more than $30 million and 10% of its air to health and wellness messaging. Over the past 2 years, Nickelodeon has also awarded approximately $2 million in grants and through its "Let's Just Play Giveaway" to schools and after-school programs to help provide resources that will create and expand opportunities for physical play. For more information on Nickelodeon, visit http://www.nick.com/, http://www.nickjr.com/ or http://www.teachers.nick.com/.

Nickelodeon, now in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number- one-rated basic cable network for eleven consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA).

 

 
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