WHO: 

Eco Fun Challenge, LLC. Promoters of the Irvine Lake Mud Run, Rewind Music Festival, Action

Sports & Eco Fair, and Beer Garden. www.irvinelakemudrun.com. 100% of funds collected by registered runners participating in Boys & Girls Clubs’ Inspire Kids fundraising pledge program will go directly to support Boys & Girls Clubs throughout Orange County.

WHEN:

Saturday, April 10, 2010 (SOLD OUT) and Sunday, April 11, 2010. 9:00 AM – 2:00 PM

WHERE:

Irvine Lake, 5305 Santiago Canyon Road, Orange County, CA

WHAT:

Southern California’s most scenic and challenging mud run. The 3.8 mile course traverses up and down hills, not in a flat city park or parking lot like other mud runs. Participants may run individually or with all of their family, friends, or co-workers in our “unlimited sized team” entry category. The more the muddier! The event is sponsored by KROQ, Wahoo’s, Neuro Drinks, Bally Total Fitness, Perricone Farms Juice, and Active Rideshop. Challenging and fun obstacles including the foamy human car wash, military style obstacles, plenty of mud pits including the massive 150-foot mud pit, $1,000 prize purse, plenty of showers to clean up after the run, KROQ legends Dramarama and Gene Loves Jezebel in concert on Saturday, Fishbone and Gene Loves Jezebel in concert on Sunday, a variety of food vendors, beer garden, and an action sports/eco fair to check out after the run! Many individual and team runners wear matching costumes to add to the fun. A special collegiate race including various on-campus clubs, fraternities and sororities from Southern California schools will  compete in the Collegiate Mud Challenge at noon on Saturday. “Mud runs are the wildest runs you will ever experience in your life,” says Paul Rudman, Executive Race Director & Course Designer. “Whether you are an avid runner or just want to come out and have some fun, this race is for anyone that likes to get outdoors and have a good time.”

HOW:

Day two on Sunday, April 11, 2010 is still open for registration. Day one, Saturday, April 10th is sold out. The Collegiate Mud Challenge at noon on Saturday is still open for registration. Register at www.irvinelakemudrun.com. Each registered runner will receive a pair of Irvine Lake Mud Run boxer shorts and a Boys & Girls Clubs donation form that explains the cause and the Inspire Kids fundraising pledge form. The Inspire Kids fundraising form is similar to a jog-a-thon, whereas pledges are made in the form of $2 per kilometer, $5 per kilometer, or a higher flat donation directly to Boys & Girls Clubs Orange County Alliance. If 2,000 registered runners obtain $100 in pledges each, a total of $200,000 would go directly to support kids throughout the 16 Clubs in Orange County, enabling young people to reach their full potential as productive, caring, and responsible citizens.

ABOUT BOYS & GIRLS CLUBS ORANGE COUNTY ALLIANCE:

Boys & Girls Clubs Orange County Alliance enables all young people, especially those who need Clubs most, to reach their full potential as productive, caring, responsible citizens. Today, 16 Boys & Girls Clubs in Orange County help more than 50,000 children and teens “Be Great” through Club membership and community outreach. Key programs emphasize leadership development; education and career exploration; community service; technology training; financial literacy; health and life skills; the arts; sports, fitness and recreation; and family outreach. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta.

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MEDIA CONTACTS:

Eco Fun Challenge, LLC

Kurt Christian

Phone: (619) 303-7480

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Boys & Girls Clubs Orange County Alliance

Tricia Mathis

Phone: (714) 530-0430 x966

Email:

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